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How YouTube is changing the face of toy marketing | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Gary Rusak

A new class of tastemakers is disrupting the world of toy marketing. And the seat of power in the evolving landscape is being filled largely by kids. Handles like EvanTubeHD, KittiesMama and MommyandGracieShow are becoming very familiar to those in the toy industry, after 2014 witnessed the incredible flowering of YouTube as a platform of powerful influence.

Read more: http://strategyonline.ca/2015/02/26/how-youtube-is-changing-the-face-of-toy-marketing/#ixzz3SyRrwbhB
 

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